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Wordstream have created a series of free PPC courses to help you get more bang for your buck when using Google AdWords or other PPC options. The courses cover all levels, from introductory to advanced, so you can learn more no matter what your current level.
“The marketing course was highly “real world” in its approach, and the content was immediately applicable to my daily work. The program exceeded my expectations for both content and delivery (access to faculty was excellent). ”
The world of Digital is not just restricted to marketing communications. It has started to change the way relationships are formed and hence sales professionals need to adapt quickly to leverage social media to drive better qualified leads and increase deal sizes. Hootsuite’s course on Social Selling focusses exactly on that and consists of 3 main components – establishing a professional social media presence, researching and planning your social selling activities, and prospecting and engaging on social media.
The specialization consists of 6 social media courses that you must complete along with projects that help you apply what you learn and a certificate from Northwestern University to highlight your new skills on your resume or LinkedIn.
Overview Level 3 Business Management Course Breathe new life into your CV and long-term career prospects with this exclusive Business Management Course. Explore the contemporary business management profession in-depth and take one important step closer to realising your full potential. Backed…
Join streetwear icon Jeff Staple as he shares first-hand experience and advice for building a brand from purpose to product — essential and tactical advice for entrepreneurs, fashion aspirants, and everyone with a dream to build their own creative product company.
Paul Jarvis, designer, writer, teacher, software creator, podcaster and MailChimp expert, has created a 39-video course on how to use MailChimp the right way. Chimp Essentials: Master MailChimp for Your Business is designed to help you get smarter about your email marketing, making money from your newsletter. This is another one of those courses that only runs at set times, so it would be a good idea to register your interest on the course waiting list, and Paul will contact you next time he runs the course.
Business communication – Business writing, public speaking, negotiation and effective communication across multiple media combine to form one of the most underrated skillsets in the business world, and online business communication courses can give you valuable training in these areas.
This fifth online course in eCornell’s Marketing Strategy certificate program examines the psychological and sociological systems in which customers choose whether to adopt new products and services, and how the product lifecycle is connected to new-product diffusion. You will apply the concept of a marketing continuum to develop an effective marketing program, leverage an understanding of social systems to improve new product diffusion, and develop strategies to increase product adoption and sales.
Supply chain management – A large percentage of businesses rely on physical materials to keep their bottom line growing. Learn the finer points of logistics, purchasing, contract law and more in online supply chain management courses.
With the tagline, “you don’t have to be a genius to master internet marketing,” this 20-part email course from the folks at Copyblogger offers a great starting place for those new to the marketing field. What’s unique about this course is that it digs deeply into the areas of direct response copywriting and relationship building.
We agree with the Co-founder of Moz Rand Fishkin that modern marketers and particularly hands-on Content Marketers need to be ‘T-shaped’, that is they should specialize in one area but also have a good understanding and basic skills across the many different areas of digital marketing today.
If you want to set yourself apart from the crowd and gain a competitive edge in your field you need a personal website (here’s how to create a website in less than an hour) and the knowledge of how to use social media to build an engaged online audience.
This wildly popular course is offered by the University of California, San Diego, via Coursera, It provides “invaluable learning techniques used by experts in art, music, literature, math, science, sports, and many other disciplines.” Students “learn about the how the brain uses two very different learning modes and how it encapsulates (‘chunks’) information,” as well as “illusions of learning, memory techniques, dealing with procrastination, and best practices shown by research to be most effective in helping you master tough subjects.”
I put this fantastic course on Neuromarketing under the Analytics and Data section because it really gets into the nuts and bolts of why people make the decisions that they do online and in real life. Understanding that can help marketers and business make decisions based on data and research.
Online marketing expert Tara Gentile demonstrates in her Creative Live course, Market, Launch, and Sell Your Next Big Thing, the best ways you can use email and social media strategically to grow your customer base. She teaches you how to create content that draws the most appropriate clients to your brand.
Our easy to use learning platform gives you access to our the full library of courses, tracks your progress, provides full reporting and enables access to a range of supporting materials like blogs, reports, videos and infographics. You can revisit the courses unlimited times and the system will remember where you left off.
This new social media marketing specialization from Northwestern University is designed for business owners, executives and marketing professionals who want to develop a social media strategy to grow their businesses.
It is the ideal course for students interested in acquiring technical and managerial skills to build a career in the marketing and international markets. The program is digital oriented, in order to provide students with practical knowledge in brand management, marketing, and communication strategies…
Establish brand identity and increase organizational sales when you adopt technologies that have revolutionized the marketing industry. simple gadgets smart home strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more.
“I decided to try an online certificate program because it fit my life and provided me with an Ivy League credential. While I was a little unsure what to expect with learning online, it turned out to be the best decision I could have made. The instructors and other students were really dialed in. They always pushed you to the next level, provided unique insights, and answered your questions with real breadth and depth. ”
Many people find public speaking to be a tremendous challenge. Indeed the title of this course, Heroic Public Speaking, is an apt name for such a feared task. Michael Port and Amy Mead teach you a system to engage, persuade and inspire your audience. They show you how to make a compelling presentation.

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